The pace of technology seems to boom even more with each passing year. The rapid changes and growth in technology have affected the world drastically. Social media is bigger than ever; what began as a medium and a platform for self-expression, now plays a significant role in the world of marketing and commerce. In the early twenty first century, companies weren’t that concerned about their social media image; however, two decades later this very platform has become an entity of various brands.
Through the power and influence of the social media, enterprises, bloggers and even politicians have gained success by engaging with their desired audiences. As 2019 commences, we can predict and observe the viral trends that have proven to be lucrative in 2018. Here are some of the following tips to polish your social media techniques:
Videos and Live Streaming are more effective:
There have been multiple changes in the world of social media apps. After the advent of stories in apps such as Instagram, Facebook and Whatsapp, there has been a general increase in videos and live streaming on Facebook and Instagram.
A survey was conducted by Wyzowl, which stated that 97% of marketers have experienced an increase in the understanding of the product or service. People are more likely to watch videos on a certain product, rather than reading a blog. Live streaming will allow the audience to interact with the marketer. It helps to build the image of the brand, and the vision is more comprehensible to the audience. It also portrays the authenticity of the product towards the audience.
Personal Branding is becoming more popular:
In order to create a sense of loyalty for the brand, many businesses are opting for personal branding. In this particular technique, they will put forward the face of the owner of a business in the social media campaigns. Through these representations, a feeling of trust and loyalty will be conveyed to the audience.
When the leaders of a certain enterprise are involved, an impression of their dedication to their respective venture is created. The personalized message also has to be authentic and clear. Nowadays, audiences are more interested in honest, genuine representations of a particular product.
Using Influencers in a Strategic Manner:
Instagram is a hub for Influencers; from beauty bloggers, artists and educators, to celebrities and social activists. It has gained quite a lot of popularity in recent years. Through Instagram, a new career was introduced to the world- Influencers.
These are the individuals with numerous followers from all around the world. Each and every movement on social media will generate a response. In order to convey the product towards the masses, one can pay the influencer to endorse it. Through this technique, a business will be able to reach a larger market. The influencers are even given the position of a brand ambassador.
Videos Used in Advertisements:
It is predicted that there will be an increase in advertisements during videos. There have been studies conducted which state that the advertisements might add up to 85% of the internet traffic in 2019. These advertisements are a great tool for marketing, as there are a larger number of audiences. It has been estimated that 54% of the people watch advertisements on a social media platform. It has been predicted that the number of advertisement videos will increase on YouTube and Instagram, in the upcoming years.
Chatbots are the future:
Ever since Facebook has launched Facebook Messenger, it has become an effective tool for marketing purposes. Facebook Messenger is a great way for companies to connect with their customers. Now, there is a new prediction that Chatbots will soon take over the internet. It is a computer program that allows customers to communicate quickly. It’s gaining popularity, as there is no need to download an application, and it would be less of a hassle. Chatbots might comprise most of the internet traffic by 2019. There is always a change, a certain enhancement around the corner after every year. However, these techniques will aid you in establishing your social media strategy in this competitive era.