Content strategy deals with the planning, delivery, creation and goverance of content. The written text is not the only content but multimedia and images also count as content. Useful and well structured content is essential to improve the quality of your website.
You need a successful content strategy in order to create organized, meaningful and sustainable content. The right content will be a massive advantage to the particular site and business. Content strategy is the planning which will develop the suitable content for your target audience. Here are the following list of elements.
Things to consider-content and content creators
An ideal content strategy is meant to achieve business goals and fulfill user’s objectives. The infamous book Content Strategy for the Web’s co-author- Harvolson is one of the initial content strategists for the web. She has created a framework which has proven to be quite resourceful for the entrepeneurs and strategists. She believes that an excellent content strategy can be created while keeping governance and work place factors in consideration. By keeping these factors in mind, more suitable content will be created and business goals will be achieved.
The Journalism code
In the matter of Journalism there are six questions which need to be considered while developing a good write-up. There are Five W’s and H of journalism: Who, What, Why, When, Where and How.
Who: Who is the audience?
What: What is the point?
Why: Be aware of the business goals and framework
When: What is the suitable time to initiate the process of creating and publishing content?
Where: Where will the message be read?
How: How should we display and construct the content?
These questions are detailed enough to cover the entire strategy.
The essential content
Creating good content is the ultimate goal, however people are surfing the internet for information. You need to write the essential details of your company on your site. By writing additional information, you will educate the consumers about the business. The important details to write about your company are:
- Company blog
- Premium content
- Case studies/ testimonials
- Service product/ information
- Portfolio/ product gallery
The right language
You need to be aware of your target audience; the language and tone being used. If you are writing content for beginners, then you need to use an easy vocabulary. For instance, if you are writing on the basics of software, then you will preferably use simple terms. On the other hand, if you are dealing with individuals who are proficient in software and technology; then you can use technical jargon to create an impression that you are an expert.
Good old story telling:
In a world with too many options; marketing can get quite nosy. The pattern of story telling portrays human connection and simplicity. Story telling is an art which still intrigues the reader.