The internet can be considered the greatest milestone in human history. It appears as a wishing well, the world’s largest encyclopedia, an alter universe; fascinating yet uncertain. Nowadays people have established businesses, full-time careers due to the internet.
What is eCommerce?
E-commerce is also known as internet or electronic commerce and it refers to the business transaction conducted online, through electronic means; such as cell phones. In this venture goods and services are sold in return for money and data, and everything is managed on the internet. E-commerce not only deals with the sale of physical products but it also involved in a commercial transaction, which also takes place on the internet. E-commerce is no less than a revolution in the world of marketing and sales. It has become highly popular nowadays and is replacing the traditional, brick and mortar stores. The reason behind its rapid popularity is the fact that ecommerce facilitates transactions on a global scale.
The first eCommerce transaction took place in 11th August, 1994. A man sold a music CD, by a band called Sting, to his friend. He used his website – NetMarket, an American retail firm. This was the first transaction conducted through the internet. E-commerce has enabled the transfer of products more efficient and accessible. Small businesses, large enterprises, self-sufficient free lancers and retailers have greatly benefited from eCommerce. It is predicted that Global eCommerce sales is to accomplish $27 trillion by 2020. E-commerce is not only reputable for trading, you can also avail this platform for online auction sites, ticketing, reservations, internet banking and business to business transactions.
Ecommerce has gained quite the popularity and it’s because of the advantages.
- eCommerce has paved the way to a global market, which is more profitable.
- As it is based on the internet so it is open 24/7, whereas a regular shop would have its specific timings. In this scenario an eCommerce site is more suited to the consumer’s requirements.
- A business online will have less expenditures in comparison to a physical shop and its bills, building maintenance and other problems. So this venture has low-operating costs.
- As there are low operating costs so it is easier to target a specific audience. This is conducted by the online merchants. They find out the consumers’ taste and requirements, through their research the business will be able to cater them properly, resulting in maximum profit.
- One of the largest perks of having an eCommerce business is that you are not tied down to one location. You can operate from where ever; all you need is a computer/laptop and a stable internet connection to initiate this kind of venture.
Four kinds of models in eCommerce:
- Business to Consumer (B2C):
In this method a customer purchases some goods and services from a particular business. For instance; buying a sweatshirt from an online boutique.
- Business to Business (B2B):
This model portrays the transaction between two enterprises. An exchange of goods and services between two businesses. For example, a business purchases a team of content writers from an enterprise. This model usually connects different kinds of ventures and it plays a significant part in growth.
- Consumer to Consumer (C2C):
When a consumer sells a product or a service to another consumer. For instance, a consumer sells a television to another consumer on the site of OLX.
- Consumer to Business (C2B):
In some cases, a business can require certain aid from a consumer. It is the exchange of goods and services of a consumer to a business or an organization. For instance, a free lance, Computer engineer sells his software to a particular enterprise.
What is SEO?
SEO stands for ‘search engine optimization.’ It is a method of increasing the number of visitors and traffic on your website, by improving the rankings in the algorithm search engine results. It is also defined as a process of getting free traffic through organic search results. It also develops the quality and quantity of the traffic. Organic traffic is the kind of traffic which is free of cost. Websites such as Google or Bing usually rate the pages according to the quality, relevancy and authority of the pages, in the web index, and then it is forwarded to a users query.
How to boost your Ecommerce through SEO?
The trend of online-shopping is very well known and thus the competition in the Ecommerce market has therefore increased. Sometimes poor customer traffic and the loss of sales conversion are the reasons behind a failed ecommerce. Through optimization of the site, search engines would place the link of that site, whenever a user searches on the internet. When the link of that particular site will be displayed among the initial links then there will be sufficient traffic and an increase in the consumers. We need to improvise on the search ranking.
- An extremely planned Keyword Strategy:
We need to make sure you use the correct key words to appear on the algorithm. Keywords determine achievement of the ecommerce site, without it you won’t appear among the search results.
- You have to’ walk the talk’:
The content on the site should be brief, eye catching, authentic, simple, easy on the eyes, original and impactful. There is no use to write extremely difficult words and flowery sentences. We need the consumer to develop a loyal relation with the ecommerce firm. Don’t write things and promises, on the site, which you will be unable to fulfill. People usually admire strong-willed, confident, self-reliant and brave individuals. You have to communicate what is wrong and display authenticity and a moral consciousness.
- Take advantage of the social media:
If you plan to compete in this marketing nightmare then you have to utilize the platforms of social media. There are higher chances of people liking your page and it’s also free of cost. Those who like your page might visit your site and thus creating recognition of your business.
- Fix the technical errors:
If your website is taking a long time to load then its imperative that you have to fix it, as nothing bugs a millennial or anyone really, then slow internet. Also fix your broken links. If you have deleted a page so it is important for you to replace the page with another link, so the consumers won’t lose interest. You have to use a 301 redirect for this dilemma; the 301 redirect will provide the alternate page.
- Write valuable and unique description of the product:
Usually search engines don’t pick up sites with a monotonous content. In order to stand out, you might have to write your own, original yet eye-catching description. You need to write a product review which covers every detail and takes in consideration of the consumer’s needs. If you copy-paste the same, old descriptions then there might be a chance of plagiarism in your content.
- Pages should be optimized according to the user’s research:
You need to think about your customers, how will they approach your page? Therefore you have to search for the keywords people use and you have to include them in your content; especially in the first paragraph.
- Use adequate URLs:
You have to use sensible URLs so that is easier for the customer to research. This means that you have to incorporate ‘key-word friendly URLs.’ By using simple words and the right keywords; you will be able to communicate to the consumer. It will be easy for the user to find their requirements.
- Add customer reviews and brief descriptions:
One thing which even annoys me, during online shopping, is the lack of content for a particular product, no product reviews, no ratings etc. It is such a bother as online shopping can be risky sometimes. Therefore, it is important to place tolls/ ratings and an honest review for each and every product. You can even ask your customers to post a review of a product they liked or bought.
- Optimize all product images on the site:
In order to make the experience of online shopping more reliable, the pictures of the product should be of a good quality. The photos should be in high quality resolution so that when the customers zoom in it, they can understand what they are buying and the experience also becomes closer to reality.
- Interact with customers:
Your engagement with the customers can be a great advantage to the business. As you interact with numerous customers, eventually you’ll get the idea of the majority’s requirements. This information will eventually aid in creating the products which can cater to the consumers’ needs. You need to utilize the social media platforms and post things which are relatable to the general public, but be careful not to tread on sensitive, religious or political issues. Also the portal should be able to recommend similar products to the customers.
- FAQ Pages:
It is important to keep the customer on your website. You need to insert additional information, rules, regulations, customer service and other query related questions in your FAQ section. This will ensure that the customer will remain on your site. You will have to consider all the possible problems a customer might face, such as delivery issues.
- The confirmation from WC3:
This is an international, free service which verifies a site according to their formatting standards and rules. WC3 stands for ‘World Wide Consortium’ and if your site isn’t according to their standards then you will encounter slow traffic, untrustworthy image or reputation and most importantly it will create an untrustworthy image in front of the customer.
Since we breathe and speak internet nowadays, so it’s not a surprise that most of our careers and studies depend on the World Wide Web. eCommerce is the future and we need all the help and services to succeed and achieve the customers’ satisfaction.