Marketing requires a lot of money but it can execute on a small budget. You just need to come up with a smart strategy to accomplish your marketing goals. Here are the following five ideas
It is one of the most cost-effective ways to reach your audience and initiate customer engagement. You need to create your business account on the top social media platforms- Facebook, Instagram, Twitter, Pinterest and LinkedIn. These platforms are ideal for marketing purposes. Majority of the people are active on Twitter, Facebook and Instagram. By creating a presence on social media, you can initiate a low-budget marketing plan.
Two is better than one
You can also create a partnership between your local businesses. Through this act, you can promote each others’ businesses. You can sell and market the other company’s coupons and the respective company can promote your business through email listing. However, you have to be careful in this collaboration. You don’t want to team up with a competitor but you can create a partnership between related products. If your brand is a shampoo, then you can team up with a soap brand.
Info graphics-your visual savior
Info graphics are a great tool for marketing. They are visually appeasing, people can easily interpret an info graphic and they are usually more shared. Hence, they are an effective way to increase referral traffic and links. Now hiring a designer is expensive but if you try a bit harder and learn the Adobe Illustrator; then you can execute some designs. There are websites like visual.ly where you can find some inspirations for your very own info graphic.
Recycle your content
It’s hard creating an original piece every time, especially when you’re on a low budget. So in order to hush those writing blues away, try editing an old, popular post from years ago. For instance, take a post from 2016 and add more useful information, update and edit it. You can also alter the format of the same text, for instance you can take an old article and change it into a podcast.
Don’t underestimate LinkedIn
LinkedIn is usually a site used for job/employment purposes. This site is underestimated and what people don’t recognize is that this platform can be also used for advertising and social media marketing purposes. To properly utilize this site, you need to join various groups, build connections and communicate. It’s a great platform for sharing and promoting content.
Customer Referral Programs
By offering free services for a limited time period is an excellent marketing strategy. Word travels fast and if you offer a free month of service or a free product; then this might increase your profits and your business will be well-known. You can also include offers such as if a customer introduces their friends to your brand or service, then a special reward will be given to that particular consumer.