Every year there are more marketing strategies occurring, setting a niche, creating new dimensions in the market. Here are the four of the latest digital marketing strategies in 2019
This program was once an element in a narrative of a Sci-fi movie. However, it’s becoming exceedingly common and it’s pushing the limits of marketing and customer relationships; as we know it. Artificial intelligence is a robot or a computer known to collect data about a certain situation through sensors or human input. This information can be used to solve any queries or problems. Al has a lot of other uses but mostly it’s been used for content marketing, customer service and advertising. Al is mostly used to gather data and perform competitor research.
This is an ingenious feature which has transformed the arena of marketing. They are slowly gaining popularity and seem to be everywhere-from social media content, websites and mobile applications. They can perform various tasks but for now they are used to answer queries and provide solutions to the consumers. A chatbot is known to be cheaper than customer support as they are more efficient, fast and they never get tired. It also answers questions more immediately, thus being more productive. There are different kinds of chatbots emerging,
- Lead qualification
- Website browsing guidance
- Shopping assistance
- Talent recruiting
Many of the marketers are of this opinion that personalization improves customer relationships. In order to stand out you have to market almost everything- content, products, and email. The availability of history, consumer behavior, links clicked; custom content can be assessed more easily. The future of email also revolves around personalization.
It is observed that personalized emails have a much stronger impact on the viewers, in comparison to the brief, big-batch emails. Amazon and Netflix are already taking advantage of personalization, if you log in to your Netflix account; the content, the artwork, the text, recommendations, search history are all personalized to your preference.
This new feature is gaining quite the popularity. It is extremely efficient and it has developed further because of the improvement of voice recognition. Smart speakers can be used to order devices and control the particular device through verbal instructions. According to a study by OC&C Strategy Consultants, voice commerce was a $1.8 billion retail segment in the U.S. and $200 million in the U.K. in 2017. This value is expected to rise to $40 billion in the U.S. and $5 billion in the U.K. by 2022. There are reasons why voice search is becoming so popular
- It’s easier and effective. People finf talking much easier than typing. With voice search, you can still convey your message while walking, it won’t disturb your stride.
People can talk faster than they can type. Hence, this enables the feature to be more efficient.